The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

First time using an underwater camera for rock fishing. Initially thought it was a barren wasteland, but the footage revealed much more marine life than expected, inspiring a follow-up trip the next ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...

Cheap versus expensive swimbaits tested underwater with surprising results. 4 dead, 20 injured in mass shooting at South Carolina bar, sheriff says Patrick Mahomes Didn't Look Happy in Postgame ...

Paddle tail swimbaits are a soft plastic staple for bass and all other predator fish species the world over. The reason? they do a phenomenal job of imitating baitfish. This gives them universal ...