Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

Strategic planning has forever been a core responsibility of the CEO. During the rising tide economy of the 2010s, it was a relatively straightforward process. But when COVID-19 hit in 2019, every ...

The word "uncertainty" appears so often in descriptions of the world that it has become an indispensable trait of our reality. Rapid changes create environments where long-term predictions are nearly ...

Traditional strategic planning—often in the form of comprehensive five- or 10-year plans—struggles to stay relevant in such a ...

Opinions expressed by Entrepreneur contributors are their own. Short-term business goals are the secret ingredient to achieving long-term company goals. Short-term goals act as the bridge between the ...

For decades, hospitals and health systems relied heavily on external consultants to guide strategic decision-making. With limited internal resources and access to fragmented data, these organizations ...