In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

ASIA-PACIFIC Four months after appointing Young & Rubicam Brands as its regional advertising agency, Sony has rolled out a US$4 million integrated push that the electronics giant hopes will rejuvenate ...

Sony Pictures Entertainment continued its overhaul of the studio’s marketing department. Two weeks after upping Valerie Van Galder and Marc Weinstock to shared posts as co-presidents of worldwide ...

Rockstar Games just revealed the second trailer for its highly anticipated Grand Theft Auto 6, and several references in the new trailer have fans believing Sony does have a marketing deal with the ...

“We’re really excited to be working with Sony across all disciplines and across the region,” said Craig Mapleston, managing director at Iris Singapore. “Sony has always shown a real appetite for ...

On a sunny July day in 2005, a frog jumped out of a rain gutter to see an unexpected sight: an avalanche of thousands of colorful bouncy balls careening down a San Francisco street. Although San ...