Shay Mitchell is one of our favorite women to go to when we're looking for make-up inspiration. The former Pretty Little Liars star, 29, constantly changes up her look, giving us endless options for ...

The actress appears in an enchanting campaign for Smashbox Cosmetics' new eyeshadow collection Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has ...

We’ve always known Shay Mitchell has impeccable taste in beauty (remember that time she spontaneously applied glitter lips in the trunk of a car?). So, when she Instagrammed a picture of herself ...

We love seeing all of our of favorite beauty brands embracing products that really just take our makeup game to a new level — like primers, setting sprays, and fancy powders! Smashbox has embraced ...

If you're completely over rainbows and unicorns and mermaids, there's a new collection on the makeup market that may just make your day. Smashbox's rose gold Petal Metal Collection is the on-trend ...

Smashbox Cosmetics continues to engage the Latinx community in Los Angeles and beyond. The Culver City, Calif.-based beauty brand has been organizing free digital events this year to support local L.A ...

You’re a star, and Christian Cowan doesn’t want you to forget it. The partywear designer took his celebration to Paris with his Spring 2024 collection, and is bringing it to your face too, thanks to a ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...