Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

Cracker Barrel has cut ties with the design firm behind its failed logo redesign. The company confirmed the decision in a press release issued Thursday. "The Company also today confirmed that it is ...

Cracker Barrel said it is bringing back its "Old Timer" logo less than a week after the restaurant chain announced it omitted the man wearing overalls from the design. We thank your guests for sharing ...

Cracker Barrel Old Country Store posted weaker-than-expected profit and guidance on the pushback from the family restaurant chain's rebranding plans. CEO Julie Masino said traffic has fallen about 8% ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...