Please provide your email address to receive an email when new articles are posted on . With continuing surgeon fee reductions in reimbursement for cataract surgery and a smaller corneal refractive ...

If you have a diverse client base you should consider dividing your book into segments. Segmentation can help you to improve the efficiency of your practice, enhance client satisfaction and build a ...

Segmenting clients into different groups can improve the way that you allocate your business resources — including your time — where they will be most valuable, says George Hartman, president and CEO ...

The key to successful segmentation is a thoughtful analysis of your business, smart selection of clients, and a viable service platform to ensure clients who aren’t on your A-list don’t fall through ...