Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually the case.

Portal ads are the core product in Roblox’s immersive advertising package that launched last year, geared toward brands that want to reach users directly within the platform.

Eventually, the same portal design could expand outward, transforming Roblox from a 2D experience with a flat mobile-style app menu to a more immersive 3D space.

Roblox additionally plans to leverage Portal Ads, an interactive, native, non-invasive virtual space where consumers can interact with brands on a more personal level. “This is a new ad format. It's a ...

Portal Rush is a fast-paced and exciting game developed by Prismatic Games for Roblox. It has become a favorite among the community and is an excellent way to enjoy the title's exciting atmosphere.

The Can of Beans is available in the Friendship Shop, a special vendor placed at the peak of the expanded Beanstalk event.

Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before. Now ...