Walmart adds dorm shop to virtual shopping platform Your Dorm Your Way is an immersive experience where college students can shop virtual dorm rooms curated by digital creators. Published Aug. 6, 2024 ...

"In-game shopping in Roblox, Fortnite and other virtual venues have gone from novelty to commonplace," the report noted. "Amazon, MasterCard and others are rolling out AI-powered shopping services.

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

A new survey by Roblox on a sample of 1,000 Gen Z community members in the U.S. between ages 14-24 fielded between September 19-22 found that 70% of Gen Z says that they dress their avatars ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Gucci may turn a blind eye to copycats — as long as grassroots designers don’t harm the brand’s bottom line — while harnessing that momentum for its own official Roblox campaigns like the ...

Roblox's immersive video ads give marketers a scaleable way to reach its Gen Z-heavy audience without the need to build custom 3D content. Courtesy of Roblox While hype around the metaverse is dying, ...

Decoding Gen Z has helped Roblox become a $23 billion metaverse sensation. These are its 5 tips for tapping into the next generation Fortune · Photo illustration by Rafael Henrique—SOPA Images ...

Metaverse mania. Walmart worked closely with Roblox on audience insights, trying to cater the design of Walmart Land to the 17- to 24-year-olds who make up the gaming title’s fastest-growing ...