CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

The NPD group has announced its Holiday Purchase Intentions report findings this year show that among consumer electronics, purchase intent was highest for headphones, smartphones, tablets/e-readers, ...

LAS VEGAS, Feb. 03, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) reports that consumer intent to purchase vehicles remains strong for 2026, with four in ten U.S. adults planning to buy a car, most ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

“Transference of Trust: Driving Purchase Intent & Brand Equity,” is a new study exploring how memory contributes to purchase intent. NPR and Neuro-Insight are teaming up for a free webinar on the ...

If you just turned a used Ford pickup or a certified pre-owned Chevrolet crossover, there is a strong chance it’s because your dealership customer just saw some form of branding campaign pushing the ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and ...