The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

The internal challenges are compounded by a sector-wide impact from US tariffs on imports, factors that collectively prompted ...

The company logged third-quarter sales drops of 10.4 percent as new CEO Arthur Hoeld also outlined his plans for the ...

Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...

Shrinking market share, weak demand and US tariffs prompt Puma to warn of annual loss Read more at The Business Times.

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring ...