In 2009, when Jason Carignan and his partners launched the Vapur Anti-Bottle, they made a concerted PR effort to get exposure for the product from traditional media. And it worked. The Today show ...

One of the best ways to promote a product on LinkedIn is to create a company page and post regular updates about the product. Additionally, you can join relevant groups and participate in ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Remember this time about two years ago? It might as well have been 50 years ago, to be honest — the world as we knew it seems to have dissipated. For product managers, 2020 was about identifying ...

Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 ...

Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads let users "try on" makeup products interactively. Expanding AR tools helps brands connect with beauty shoppers ...