This morning Google announced two new ad formats for mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile ...

The Virgin brand name appears on compact disks, airplanes, online games, health and fitness clubs, and soft drinks. Why? Brand extensions facilitate new product introductions. Consumers are able to ...

Certain well-known brands represent more than just their products or services. They also evoke particular cultures and their associated traits. In some cases, marketers have devoted considerable ...

Jeff Bezos, the world’s richest person with a net worth of $187 billion, will travel to space in July as part of the first crewed flight by his space company Blue Origin. Bezos will be flying on New ...

After you've created a product your company will sell on the open market, that product has a natural life cycle. The cycle begins with the product's introduction into the market, continues with the ...