Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

The Gen X powerhouse demographic is approaching peak earning years with $42 trillion in current household wealth.

Five years after Selena Gomez launched her Rare Beauty brand, the cosmetics company’s value has skyrocketed. Find out how ...

Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is ...

Three popular pet food brands have voluntarily recalled products in October 2025 due to potential Salmonella contamination.

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

“This action is a significant step forward in its ongoing mission to provide customers with affordable, high-quality private ...

There’s a reason Walmart’s store brands have such a loyal following. A lot of people assume you need name brands to get good ...

The company launched in 2019 and made a dent in an industry typically dominated by two significantly larger brands.

Protein powders, cinnamon products found to have high levels of lead. Here's a list of brands to avoid, according to the FDA ...

Tyson is a true powerhouse in the chicken world. It supplies much of the chicken we grab from supermarkets and restaurants.

People often have mixed feelings when it comes to celebrity products. There are those who instantly buy whatever stars endorse (because if they’re promoting it, it must be good right?) and then there ...