View post: Don't Miss Your Shot: Enter Now to Win Autographed Steph Curry Memorabilia! After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors.

Powerade is powering up a new campaign, representing a switch in tone, in time for March Madness. Called “Some Kind of Power,” the campaign, from Wieden + Kennedy Portland, is kicking off today, ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

Powerade is extending “Some Kind of Power,” its new creative platform, to its FIFA World Cup official sports drink sponsorship. The campaign — the latest under the brand’s “Power Through” umbrella ...