‘I’m not gonna do this again’, we often say when faced with negative feedback, adverse effects, or disappointing outcomes. Thus, we attempt to learn from such negative experiences. This principle is ...

Being able to emotionally tag important experiences as either positive or negative and to remember those associations is one of the great achievements and marvels of evolution. When our ancient ...

Researchers have discovered the molecule in the brain responsible for associating good or bad feelings with a memory. Their discovery paves the way for a better understanding of why some people are ...