Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, automate ...
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to ...
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...
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