Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. 25 years in business is a feat worthy of celebration—especially for a beauty brand.

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Her story is a bit of a back-and-forth between Europe and Southern California. In 1990, Petra Strand was enrolled as a student at Elegance International School of Professional Makeup in Hollywood.

We all have our beauty routines, carefully tailored to our skin type, lifestyle, and budget. Nevertheless, it's always a treat to see a beauty pro at work, getting a voyeuristic look into their short ...

25 years in business is a feat worthy of celebration—especially for a beauty brand. Founder Petra Strand launched Pixi Beauty in 1999 at her flagship store in Soho, London. The UK-based skincare and ...