The public release in November 2022 of ChatGPT has resulted in enormous interest in generative artificial intelligence (AI). But AI is an umbrella term for several technologies, and AI has already ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Intuit's generative AI strategy reflects the company's vision of helping consumers and small businesses be more competitive and confident in every financial decision they make. Core to that vision is ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Forbes contributors publish independent expert analyses and insights. Innovation. Entrepreneurship. Culture. Businesses seeing the greatest success are using technologies to take their CX efforts a ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...