Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

eCommerce personalization software enables you to demonstrate to clients that your brand continuously understands what is expected of it and adapts to their ever-changing demands. Others might argue ...