Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

Asking prices for Rolex's soon-to-be discontinued GMT Master II in steel are nudging towards $30,000 on the secondary market.

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This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

The iconic GMT Master II is one of the most coveted Rolex models on earth – and it's about to get much harder to buy. Rumours have persisted for years that the Swiss giant would soon be rolling back ...

There is no shortage of Rolex watches that fit the definition of “desirable.” But I’m not here to talk about the business practices of Rolex authorized dealers — that topic has been covered ad nauseam ...

A Slow Evolution Over the decades, the GMT-Master would change in incremental, barely perceptible, Rolex-like fashion—updated with more accurate movements, slightly larger cases, and better bracelets, ...