Growing up in 90s Britain, no other brand mascot had quite an anarchistic or dominating aura as Peperami’s Animal. His commanding presence in ads saw him grating his own head off in one spot and ...

A new tagline (‘Going a bit Peperami’) and a goal of ‘breaking traditions’ are behind a marketing refresh at 43-year-old meat snack brand Peperami, which has tasked Forever Beta with helping it reach ...

Unilever is revealing the offspring of its deranged Peperami brand character Animal to TV viewers, in what is the first crowd-sourced advert for the meat snack. The FMCG giant used crowd-sourcing to ...

Peperami’s much-loved Animal mascot has been given a makeover for the contemporary age, keeping his swagger while losing the laddy 90s elements of his character. David Craft of Fearless Union explains ...

Peperami is bringing back its ‘Animal’ mascot for the first time in 10 years. Source: Peperami Peperami’s brand mascot, ‘Animal’ is returning to TV screens after a 10-year hiatus as the snack brand ...

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What made the 1993-1997 Peperami ‘Animal’ advertising so strong was that the product and the personality used to promote it were so perfectly linked. This link is summed up beautifully in the double ...

Meat snacking category in the UK worth approx £120m. Peperami has long been the market leader but still massive potential to grow as it had only 12.7% household penetration in a category that had 96%.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...