Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

If you've ever wondered why you keep making bad choices, the clue might lie in which cues you rely upon when making a decision.

Some people seem to make bad choice after bad choice, almost as if they're predisposed to it. Honestly, this may not be far from the truth. Emerging research suggests that biology and psychology may ...

When people learn that surrounding visuals and sounds may signify specific choice outcomes, these cues can become guides for ...

Generally, we assume it’s good to be smart. And we expect smart people to make generally smart decisions. But smart people may be so good at reasoning that they can logically reach the conclusion they ...

Most people make bad decisions when they're young. Toxic relationships, quitting school, and splurging on non-essentials are all up there. The same can be said about tattoos; how many of us have ...

Forbes contributors publish independent expert analyses and insights. Tima Bansal is an award-winning professor of strategy. It's remarkable how smart, experienced executives systematically make ...

While some choices are easy to make, like what to eat for dinner, others are more difficult. Think: anything related to moving, relationships or work. Now, science has narrowed down exactly which life ...

It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...