Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...
Medicine has advanced tremendously in the last 50 years. I mean we’ve come up with antibiotics and image scanning and angioplasty, so why is it we haven’t been able to come up with a bill that doesn’t ...
The pharmaceutical industry has long positioned itself as patient- or customer-focused. Our vision, mission and values statements are full of purpose-driven language, ethical intent, and references to ...
Healthcare has invested heavily in digital transformation, yet paper still dictates how work moves. Referrals arrive by fax, authorizations come in multiple formats and clinical documentation is ...
BROOKHAVEN, Ga. — Children’s Healthcare of Atlanta is undertaking a massive move today. Their new facility, the Children’s Healthcare of Atlanta Arthur M. Blank Hospital, opened at 7 a.m. and Children ...
Please provide your email address to receive an email when new articles are posted on . Novel targeted therapies have become standard treatment for chronic lymphocytic leukemia due to their ability to ...
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