No one wants to fail. We spend our lives trying to prove to ourselves and others that we are not a failure. But what if failing is part of what can help unlock success? As Thomas Edison famously said, ...

The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, ...

Artificial intelligence is fast becoming as fundamental to customer experience as CX has become to the business. Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX ...

‘Old-fashioned’ strategies — direct mail, billboards, radio — still have a place in an HVAC contractor’s marketing toolbox. The first article of this two-part series discussed some of the online ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...