(By Marc Greenspan) This is another screed about sampling. No, I’m not going to go on about how Nielsen needs to add more panelists in PPM markets. While that would go a long way towards leveling out ...
At Pew Research Center, we mostly survey the U.S. public through the American Trends Panel (ATP) – a randomly selected, nationally representative group of roughly 10,000 adults who agree to take our ...
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