Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say "yes" after the ad asks a ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

The drumbeat continues. Last week Pandora announced an exclusive partnership with A Million Ads, a UK-based company that specializes in creating dynamic advertising for audio, that will help Pandora ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

Pandora's new Responsive Mobile Display focuses on viewability by automatically adjusting to the size of the phone's screen. Image source: Pandora Media, Inc. With its strong quarterly beat and raise ...

Why tap on an ad when you can talk to it? Credit: Chesnot/Getty Images We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the ...