As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...
The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...
Smart packaging enables brands to engage with consumers through a browser-based app, image recognition, QR codes, barcodes or other advanced technologies implemented on the packaging design. These ...
Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...
AI has significantly advanced the packaging industry, revolutionizing product packaging, labeling, and inspection. Integrating AI technologies has improved efficiency, reduced costs, and enhanced ...
Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...
SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...
Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...