The Public Relations and Communications Association (PRCA), the industry body for the PR sector, has published a new ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Last week, New York Times advertising reporter Stuart Elliott broke the story about the Public Relations Society of America’s project to update the definition of PR in an entertaining column titled ...

The history of modern Public Relations practice affords many glorious and distasteful examples. The latter include public health disasters (for example, cigarette smoking and cancer) and armed ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...