To assess the implementation of evidence-based genomic medicine and its population-level impact on health outcomes and to promote public health genetics interventions, in 2015 the Roundtable on ...

Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ...

Faced with the alarming implications of health care spending growth and suboptimal quality, many nations are turning to market-based reforms. The United Kingdom recently empowered primary care ...

Health care quality measures traditionally take into account things that are easy to measure, such as adverse events, medication adherence, and trends in blood glucose levels. These measures are often ...

“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...

Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently ...

The long-sought goal of measuring the quality of U.S. transcatheter aortic valve replacement (TAVR) programs by patient outcomes rather than by the surrogate measure of case volume is about to be ...

Climbing is an Olympic sport featuring three disciplines: lead climbing, speed climbing and bouldering. The injury burden associated with climbing has been well documented. However, the content of ...

Results presented here showed negative pressure wound therapy is a safe adjunct for soft tissue sarcoma treated with ...