A quiet NFL branding shift introduced Roman numerals to the Super Bowl, turning each edition into a lasting symbol of legacy, memory and spectacle across generations of football history.

Super Bowl LX takes place on Sunday, February 8, at 6:30 PM ET on NBC and Peacock.

As we prepare for the 59th edition of the National Football League final, we study why the league adopted the old numerals instead of modern numbers.

Super Bowls eschew typical numbering conventions by using Roman numerals to convey which iteration of the game is being played. Here's how they work.

Explaining the Roman numeral "LX" for the 2026 Super Bowl.

The history of the Super Bowl is rooted in the ancient Roman system for counting and it's actually aimed at easing fan confusion. We'll help break it down for you here. How many of us have seen the ...

The NFL remains one of the few organizations that still consistently uses Roman numerals for its biggest stage of the year.

Why did the NFL decide not to use Roman Numerals for Super Bowl 50? The golden anniversary of the biggest sporting event in the United States is upon us, Super Bowl 50. With the 50th Super Bowl, the ...

Roman numerals are a numeral system which was used in Ancient Rome. It uses letters instead of numbers to represent values. You may have seen Roman numerals on clocks and on TV or film credits. Why ...

Add Yahoo as a preferred source to see more of our stories on Google. Close-up of the Vince Lombardi Trophy - Chris Graythen/Getty Images Super Bowl LX is mere days away. For the Arabic-numeral-minded ...