Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Barcelona have announced a new multi-year partnership with kit supplier Nike. The deal continues an association between the ...

How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

Joey Graziano, new executive VP of Pacers Sports & Entertainment, discusses his role in extending the Pacers' brands globally ...

The introduction of virtual sponsorship is expected to boost both fan engagement and brand visibility, opening up new avenues for sports marketing for the Indian market.