Add Yahoo as a preferred source to see more of our stories on Google. Every sports fan has seen the New Balance "We Got Now" ad campaign during televised events. Judging by the Boston-based brand's ...

Baseball's winter hot stove is on fire after Saturday's news. Two-way star Shohei Ohtani agreed to a historic 10-year, $700 million contract with the Los Angeles Dodgers. Ohtani now has the largest ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New Balance ...

New Balance reentered performance basketball with fresh retail offerings in fall 2019. Four years later and the Boston-based brand has a four-pronged approach to basketball silhouettes that puts ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...

As of data published in August 2023, New Balance is among the ten most popular sneaker brands worldwide. Clearly, it's a safe choice for anyone on your holiday shopping list, whether it's your ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...

“We were sort of playing Scorsese, casting for a movie.” That’s how Andrew McGarty, New Balance’s director of sports marketing for global football, described his company’s early steps into the world ...