Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Shares of AppLovin (APP) and Unity Software (U) were hit on Wednesday after CloudX, a new artificial intelligence-infused startup that could shake up the mobile advertising stack, became generally ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

CloudX’s approach positions the mobile ad stack more as programmable infrastructure rather than another AI-powered ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...