Opinions expressed by Entrepreneur contributors are their own. Mobile apps are at the center of digital transformation and increasingly contribute to the success of businesses across nearly every ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

What sort of metrics should mobile app developers be paying attention to these days? That question kicked off a discussion about the changing nature of the mobile app ecosystem at TechCrunch Disrupt ...

For gaming and other app categories, cracking the user-retention code has never been trickier. That’s according to a new metric developed by mobile measurement firm Adjust, which it dubbed the ...

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing ...

Discussions across the mobile ecosystem on the need for application developers to become data driven are ongoing. To address this, most developers, when launching a new app, opt to add in an analytics ...

Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Medialets, a startup focused solely on providing ads for applications ...

Riskalyze is adding its first new metric since its Risk Number was introduced to advisors five years ago. Called GPA, the quantitative metric is designed to provide advisors and their clients with a ...