fleece-lined bib tights and merino wool. Maybe you think of shoe covers and windproof gloves. All of these are valid choices, of course, but spare a thought for the humble buff, the diminutive ...

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...