Key performance indicators (KPIs) have long been seen as imperfect, yet they're the closest we can get to understanding how one's actions are impacting business performance. Did updating our CRM ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

In a fragmented market, sustainable growth depends on deep, trust-based relationships rather than one-off wins.

Good key performance indicators (KPIs) round out a technology product launch plan by providing concrete ways to measure the launch’s success. KPIs give you visibility into different aspects of your ...

To remain competitive and client-focused, law firms must embrace a more disciplined, data-informed approach, beginning with how they measure ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

Organizations invest time and money into staying safe from cyber threats, so it's critical they can measure how well their cybersecurity investments are paying off. Take password policies. Every ...

Customer emotions seem to be an afterthought for most companies. Most companies measure success through customer actions–conversions, click-through rates, sales, downloads, etc.–so that’s what gets ...