Economic man represents a rational actor, aiming to maximize utility and satisfaction. Discover his role and the impact the concept has in economic theories and models.

Adam Davidson profiles the small business owners of the Greenwich Village neighborhood where we both grew up, and finds that many of them are still plugging away even though it would have been more ...

Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...

Every week, it seems, there’s a new financial website with just the right solution for managing your money. “We’ll bucket you.” “We’ll goal you.” “We’ll de-tax you.” “We’ll balance you.” “We’ll ...

Mainstream economics has long struggled to model ethical behaviour, including what is perhaps its simplest type, altruism. The standard assumption of homo economicus, an agent who maximizes his ...

Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...