Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...