Add Yahoo as a preferred source to see more of our stories on Google. Matcha — a type of green tea with a bright green hue — continues to have a moment in Hollywood. Used traditionally in Japanese tea ...

We try new products every day, but few have sparked such a mixed reaction ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Matcha, a traditional Japanese tea, has been touted for its health benefits—it can boost mood and mental performance in humans and mice alike—but more mechanistic research is required. Hence, ...

Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of ...

From lattes to ice-cream, Japanese hojicha tea has been creeping onto menus across the UK.

Powered by growing matcha demand overseas, exports of green tea - including matcha - climbed to a record-high value of 72.1 billion yen in 2025. But with supply unable to keep up with overall tea ...

Add Yahoo as a preferred source to see more of our stories on Google. Used traditionally in Japanese tea ceremonies, the tea plant is shade-grown and the leaves are harvested into a fine, jade-colored ...