Marketing’s past is one built on interruption, repetition, and share of mind. The focus always had to be on “scale.” To push product, it was assumed that tens of millions of potential consumers needed ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a differentiating factor for ...

Only the bravest would side with philosophers in the end days of their turf war with scientists. For America’s pipe-puffing perplexity-ponderers, the tweed grows heavy and the hour late. Scientists ...

"Build it and they will come" was the mantra in the nascent Web two decades ago. This unbridled enthusiasm commercialized the Internet and disrupted the human experience beyond all recognition. Much ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. In the context of any given business, the marketing function is ...

We need to completely change our marketing philosophy because what used to work in marketing no longer does so. If marketers continue to execute on the same marketing philosophy they had even a year ...

The three Rs of the green movement can just as easily apply to effective business-to-business marketing. Keeping these three things in mind can help your precious marketing budget go further. Reduce: ...