Marketers Want Better ROI Proof, But Lack The Tools

According to eMarketer and TransUnion’s study, The True Cost of Trust in Marketing Measurement, more than half of marketers ...

Half of Marketing Leaders Can't Defend How They Measure ROI. Boards Are Starting to Notice.

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, confidence quickly ...
AdExchanger

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...
Demand Gen Report

LinkedIn Launches New Marketing Measurement Tools

LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of ...
Marketing

When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools

The holiday dust has settled, and you're reviewing last quarter's performance in your marketing attribution dashboard. Meta claims $20 million in Q4 revenue, Google added $18 million, while TikTok ...

Measuring The Impact Of AI On Marketing: Navigating The J-Curve Of Transformation

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.
Search Engine Land

Google opens Meridian, its marketing measurement tool, to all users

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...
Hosted on MSN

How to measure ROI for digital marketing campaigns (and when you shouldn’t)

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...
Fast Company

The ‘why’ and ‘how’ behind the evolution of influencer marketing measurement

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...
adexchanger

The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...
marketingtechnews.net

Amperity announces new media measurement tools

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, the first AI-powered Lakehouse customer data platform (CDP), ...