The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Not long ago, I was talking with a leadership team about communications strategy when someone interrupted and said, “Isn’t that just marketing?” The room nodded. It’s a reaction I hear all the time.