Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Salesforce today announced Marketing Cloud Next, a major evolution of its marketing solution powered by autonomous artificial intelligence agents. Built natively on the Salesforce Platform, Marketing ...

Last year Salesforce launched marketing capabilities as part of its Starters offering, an entry-level option that enables small companies to come in and get started. Today it delivers the next level ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.