A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Generally, small to medium-sized businesses often find themselves spending somewhere between 3% and 12% of their total revenue on marketing. This is a broad range, and where you sit within it depends ...

Fold's new report finds B2B marketing is a priority and $1 million budget is the minimum required to support modern marketing programs.

Master your marketing budget in 2024 with these expert tips. Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the ...

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...