Mobile consumer market measurement firm, M: Metrics, has released its latest insight into the wireless space, revealing a marked increase in consumer spending on photo messaging, prompted by a ...
The latest report from mobile consumer consumption analysts M:Metrics shows a static wireless games market, suggesting that the widespread increase in the number of games available is failing to ...
Mobile research firm M:Metrics has launched a new ad-tracking service that will provide information on mobile advertisers by industry, company and product or service category. As the first third-party ...
ComScore, Inc. has acquired M:Metrics, Inc., a leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet ...
In a nod to the growing need to track mobile users for marketing purposes, Internet research firm comScore has acquired M:Metrics, a top provider of mobile user data, for US$44.3 million in cash and ...
NEW YORK, May 28 (Reuters) - comScore Inc said on Wednesday it bought mobile research firm M:Metrics in a deal including a $44.3 million cash payment and options to buy about 50,000 shares of comScore ...