The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation. Lamborghini ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

WNBA star Caitlin Clark surprised fans with an exciting announcement in partnership with Nike. The Indiana Fever standout, who has been with the sports retail giant since 2022, teased the public ...

This choice says a lot about Anderson's intentions. For several years, the luxury industry has gravitated toward simplified ...

The future of luxury will be defined by how well these brands marry their storied heritage with immersive digital-first ...