The Lunesta moth continues to dominate IAG Research’s most-recalled drug ads survey. Two executions for the Sepracor sleep aid were followed by spots for Pfizer’s Zyrtec, Schering-Plough’s Nasonex and ...
What's your pick for the most memorable drug ad of the 2006-2007 season? A glowing moth that flits about like the Sandman (Sepracor's sleep drug Lunesta). A dream sequence that included a talking ...
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