When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

Their fight is a tale of two tiger logos, with Tigeraire claiming its established trademark is being infringed upon by Sun ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...