When it comes to machine learning, there are some broad concepts and terms that everyone in search should know. We should all know where machine learning is used, and the different types of machine ...

In recent years, deep learning has transformed Natural Language Processing (NLP), search retrieval, and ranking by enabling more precise, context-aware, and efficient systems. Rama Krishna, an expert ...

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. OpenAI introduced ChatGPT to the world on Nov. 30, 2022. You ...

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. One of the biggest buzzwords around Google and the overall ...

This article breaks down the machine learning problem known as Learning to Rank and can teach you how to build your own web ranking algorithm. This quote couldn’t apply better to general search ...

Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.” But now we’re past the days of just radio, ...

John Mueller from Google gave one of the clearest and easiest to understand explanations on how Google uses machine learning in web search. He basically said Google uses it for "specific problems" ...