Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

When Elf on the Shelf hit homes several years ago, it wasn't immediately clear if it would be the sort of tradition families ...